more about average linkedin cpm

According to some research I've done, the average CPM on LinkedIn is around $8 to $9.When I do this research, it is like the whole country; This means that my metric will vary in some countries. For example, United States and Korea have different metric and CPM, But mostly in Europe. America and developed countries have the highest CPM

• Accounting: 4.9$ ~ 5.2$
• Business Development: $4.9 ~ $6.8
• Education: 4.90$
• Finance: 6.90$
• Human Resources: 6.00$
• information Technology: 6.3$
• Marketing: 7$
• Media and Communications: 5$
• Operations: 6$
• Product Management: $7.30
• Sales: 5.1$
• and other average 3.7$

These are the most common job functions that marketers target on Linkedin, To get a better cpc or cpm, we need to do some research and use tools like Google Keyword Plan; Especially if you want to know a country with a cool CPC, it is a must

What is the Cost per impression (CPM) Benchmark?

CPM = Cost Per Mille

Mille mean's 1 thousand impression 

In general CPM is cost per one thousand ads impression o calculate this, use your total ad spend divided by the average total impressions, This is what we earn or spend per thousand ad views; For example, if our CPM is 10 dollars, we get 10 dollars every time we see 1,000, which means that if we see 5,000, we get 5 * 10 to 50 dollars; To calculate what we get for 1 new impression, we divide our CPA by 1 thousand, then we get the cost of 1 impression.

The CPM average on Linkedin: $32 per 1000 impressions.

But according to my research, $32 is the average worldwide; For example, if we take this to Asia and Africa, LinkedIn's average CPM will drop to $2;

If we do it in Europe, it will go to 39, and in America it will increase a lot, so it varies from country to country. You should know this very well. And the content and the country is very important;

WHAT IS RPM.

RPM = Revenue Per Mille

revenue per 1 thousand view,1000 views includes both monetized and non-monetized views, where we can see how much money is made per 1000 impressions. If we spend $20 per 1,000 ad views on Ads Estimated; It is the calculation by which we calculate how many impressions 1,000 ads have received; Therefore, we will share the money that we have earned per 1 thousand ad views for the overall impression view

For example, if we earn 23 dollars per 1000 ads and we get 1000 ads with 5300 impressions, then 1000 ads view * 1000 / total impression ,is 1000 thousand ads view * 23$ and  divided by 5300 impressions.

23 $ x 1000 / 5300 = 4.33 $,So the RPM will be $4.3

RPC = Revenue Per Click

CPC stands for per ad click. This is similar to the metrics listed above, and what makes it different from others is that the metric is calculated not by 1,000, but by 1 because it generates the best income per 1 click. For example, if you say 1 $ per 1 click, the new click you get is the same as the money because the calculation is multiplied by 1.

CPC = Refresh Click * 1

For example, if there are 200 clicks out of 1,000 ad views and 0.5$ per 1 click is considered, it will come to around 100$ per 200 clicks, so the CPC of this ad is 100$. And each metric varies by ad, content, and country;

What should I do to get a great average LinkedIn CPM?

To get great CPM, you need an advertising agency or advertiser that pays great money; This means that if a person earns a lot of income or customers from advertising, he will spend a lot of money because the more money he spends, the more customers he generates. There are many advertisements of companies that mostly have high capital and allocate cool; You can choose and use the cool ones from what I have listed above;

CPM varies by country and by ad content; For example, a car sale ad and a bread sale ad don't cost the same amount per 1K ads because they both have different budgets and different content.

for example

If the bread ad gets 10,000 views in the United States and costs $10, and the car ad gets the same 10,000 views but costs $30; The car sales CPM cost a lot because it averaged around $3 per 1k views; This is 3 times more than the bread sale advertisement; This shows us that the fresh look of the ad brings more customers than the look of the bread ad.

Another is that it varies according to the country where the ad is displayed

for example, If a hotel in France advertises, it will not have the same CPM for France and European countries, because if it gets 1,000 acquaintances elsewhere, it might get 3 customers; If it is introduced in the country, it may have a chance of getting about 400 customers; In addition, some ads only work in one country or a specific place, for example, an application and website advertisement that only works in England, and it is useless if it is advertised outside of England, so it will be advertised only in one specific place; And when it's specific, it differs from the average CPM.

The other is the company that connects the two entities in the middle, just like Google AdSense and other AdS networks, they cut a percentage of the money for themselves; This is deducted from what you earn and the money that goes into your hands or the money that you spend for renovations is completely saved. In general, if you select the country and content you want to find the CPM average of LinkedIn and do your own demonstration or research, you will get better information and quality evidence; To help you with this, it is important to explore different tools and different studies;

Thank you.